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Authors Summary
Table of Contents:


purPOSE
Myths of purPOSE
Myth #1: One Purpose for Life
Myth #2: Gargantuan Purpose
Myth #3: Menial Can’t Be Purposeful
Myth #4: The Purpose of Money
People of purPOSE
The Parasites.
The Survivor.
The Marker.
The Legacy.
Choose Your purPOSE
Dictated
Created
The purPOSE Code
Living the Code: John Maxwell

believe
“I”
Silent “I”
The belIeve Code:
Living the Code: Napoleon Hill

YOUnique
There’s No ONE like you
Your Value
The Best?
It’s a Wonderful Life
YOUnique Proof…
Quick Competitive Comparison
The YOUnique Code
Living the Code: Jim Edwards

passiON
3 Conditions of Passion
1. You Possess the Talent and Ability to Accomplish.
2. You Can Visualize Yourself Completing this Area.
3. It Increases Your Value and the Value of Those Associating with You.
Passion Vampires
The passiON Code
Living the Code: Mike Litman

brANDing
Standing Out
AND then Some…
AND?
The brANDing Code
Living the Code: Jeffrey Gitomer

availABILITY
The Most Expensive Commodity
2 Keys to the availABILITY Kingdom
The availABILITY Code
Living the Code: Matt Fast

crEATivity
Who’s Hungry?
Four Culinary Schools
The crEATivity Code
Living the Code: Bill Myers

FACTors
“How Much You Makin’?”
Wanna Make a Deal?
Customer FACTors
The FACTors Code
Living the Code: Jay Jennings

SERVice
5 Service Levels
What Customers Want…
Three Reminders…
But What About The…
The SERVice Code
Living the Code: Circuit City Jeffrey

GROWth
Surprise, Surprise, Surprise
Growing Strong
Human GROWth Hormone:
The GROWth Code:
Living the Code: Anthony Robbins

LEADer
Inventing the Pace
#2 Ain’t All that Bad If…
Is Anybody Back There?
The LEADer Code
Living the Code: Jimmy D. Brown

colLABORation
Forging Friendships
Semi-colLABORation
Heartstorming
The colLABORation Code
Living the Code: Robert Allen & Mark Victor Hansen

GOals
The Simple Formula
Placing a To GO Order
The GOals Code
Living the Code: Zig Ziglar

perSEVERance
Retreat!
What’s Not Working?
SEVERance Pay
Every 26 days
The perSEVERance Code
Living the Code: Sarano Kelly

FREEdom
The Price of FREEdom
FREEdom From…
FREEdom To…
The FREEdom Code
Living the Code: Rosalind Gardner

thINKing
Ink your thoughts: thINKing.
Journals & Diaries
The thINKing Code
Living the Code: Jennifer White

AUTHENTICity
3 Authentic Delusions:
Truths To Train For Success
2. It’s Okay To Emulate Just Don’t Imitate
3. WYSIWYG
The AUTHENTICity Code
Living the Code: Nido Qubein

CONTRADICTory
Dare to Be Different
Who Cares?
Who Says?
Reverse Thinking
The CONTRADICtory Code
Living the Code: Alan Weiss

enCOURAGEment
Top Gun enCOURAGEment
Infusing enCOURAGEment…
4 LIBERATING LESSONS FROM THE LION
The enCOURAGEment Code
Living the Code: Andrew Carnegie

ACTion
Enemies of ACTion
The Last ACTion Hero
The ACTion Code
Living the Code: John Reese

POTENTial
Powerful Medicine
POTENTial Downfalls
POTENTial Killers
The POTENTial Code
Living the Code: Helen Keller

optiMISTIC
What You Sense is What You Get!
Being Positive without Being a Pain
Positive People, Places & Things
The optiMISTIC Code
Living the Code: Jay Abraham
Cracking the Code



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